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  • Curated for property managers

The tools that actually move the needle.

Six hand-picked STR tools that every property manager should know about — high return, low friction, no fluff.

6

Vetted tools

3+

Decades of industry experience

0

Tools added by accident

WHAT THIS IS

Not a marketplace. Not a review site.

The Short List is a curated set of no-brainer tools for short-term rental property managers. Every tool has been personally vetted by someone who has been on both sides of this industry,  as a property manager and as a supplier. Nothing makes the list by accident.

Personally vetted

Every tool is chosen based on real-world results, not vendor pitches.

High return, low friction

These tools earn their keep — and then some. Inexpensive or uniquely valuable.

Transparent by design

Partners pay to be here. That means they're committed — and you know exactly where we stand.

THE SHORT LIST

Six tools. Zero filler.

Each one earns its place.

Full transparency

Every tool on this list is a paying partner. That's by design — it means they're committed to this community and stand behind what they offer. It also means this list stays short. No one buys their way in without being genuinely worth it. Michelle's reputation depends on every single recommendation.

Your curator

  • 2025 Vacation Rental Women's Summit — Pioneer Award recipient

MM

Michelle Marquis

Fractional CRO/CPO · Consultant · Board Advisor · ShortCut2$

Trust

Reliability

Honesty

3+ decades in STR

Pioneer Award 2025

"I've been in this industry so long, I was checking guests in with actual physical keys — door codes weren't a thing, and APIs hadn't been invented yet. I've seen every era of this business, and I know what actually works."

Michelle Marquis has spent more than three decades in tech-enabled hospitality — first as a property manager, then as a supplier, and now as one of the most trusted independent voices in the short-term rental industry. Originally from Lahaina, Hawaii, she built her career on instinct, persistence, and an unshakeable commitment to doing right by people.

She spent nearly a decade with Navis, helping shape how the STR industry thought about revenue and technology. Today she works as a fractional CRO and CPO, advising property managers on profitability and helping technology companies earn market trust, scale, and adoption. She serves as a board member and strategic advisor to STR startups — and she calls herself a ShortCut2$, because that's exactly what she delivers.

In 2025, she was recognized with the Pioneer Award at the Vacation Rental Women's Summit — an honor for those who have made foundational, lasting contributions to the vacation rental industry.

The Short List is a natural extension of how Michelle has always operated: cut through the noise, recommend only what she'd stake her reputation on, and be completely straight about why.

TheShortListSTR

Curated by Michelle Marquis · A trusted resource for STR property managers

© 2025 TheShortListSTR.com

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